Valid consent

To use tracking cookies you need one legal reason: consent — the visitor’s clear “yes”. Get it before you place the cookies, and make it obvious that the banner is asking for their agreement.

The four things a “yes” must be

Freely given

Refusing is as easy as accepting. No option stands out more than the others.

Specific

Given per purpose — not one single switch for everything.

Informed

Given before any tracking cookie is placed, with enough information to decide.

Unmistakable

A clear action that shows they agree — not just confirming they read the text.

Note

“Unmistakable” means it is completely clear the person said yes. So every option should be equally easy, and no option should stand out more than another.

Reference: the EDPB guidelines on consent.